Mobile coffee carts are typically converted from customized trucks, vans, or trailers, integrating coffee making, brand display, and social interaction. Their core design philosophy is to achieve “complete functionality and an enhanced experience” within a limited space, while simultaneously creating a “mobile coffee culture landmark” through personalized appearance and scenario-based services.
Internal Equipment
1. Coffee Making Core Area
Commercial Coffee Machine
- Semi-automatic: Ideal for boutique coffee shops seeking quality, supporting multi-component extraction.
- Fully Automatic: Fast serving, suitable for high-traffic coffee shops.
Bean Grinder
- Dosing Grinder: Ensures precise grounds for each cup, minimizing waste.
Pour-over Equipment
- Siphon, cold brew carafe, and ice drip system to meet the needs of specialty beverages.
2. Storage and Refrigeration Area
Dual-Zone Refrigerator
- Stores fresh milk (2-4°C) in the upper compartment, and cold brew and desserts in the lower compartment.
Freezer
- Stores ice and spare coffee beans (below -18°C) to extend the shelf life of ingredients.
Dry Goods Storage Cabinet
- Stores coffee cups, sugar packets, paper towels, and cleaning tools in separate compartments to minimize clutter.
3. Plumbing, Electrical, and Cleaning Systems
Water Purification System
- Three-stage filtration ensures water quality meets SCA standards.
Wastewater Tank
- 80-120L capacity, supports half-day operation without frequent draining.
Cleaning Tools
- Specialized coffee machine cleaning brush, food-grade disinfectant, and biodegradable wipes ensure hygiene and safety.
4. Service and Payment Area
Order Window
- Bullet-proof glass with retractable tray supports QR code ordering, cash transactions, and takeout orders.
Smart POS System
- Integrated membership management, order statistics, and mobile payment.
Display Rack
- Displays coffee beans, drip bags, and branded merchandise to increase average order value and repeat purchase rate.
Application Areas
1.Commuting
- Stops at subway stations, office buildings, and bus hubs meet office workers’ need for a refreshing refreshment.
- Case Study: Shanghai’s Manner Coffee mobile cart achieved daily sales exceeding 400 cups through an “early bird discount” strategy.
2.Event and Festival Marketing
- Provide customized coffee at music festivals, art exhibitions, and sporting events.
- Case Study: Starbucks used a mobile coffee cart to provide free refills to Shanghai Marathon runners, reinforcing its healthy brand image.
3.High-End Customized Services
- Offering “coffee and dessert” combos at weddings, corporate annual meetings, and brand launches elevates the event experience.
- Case Study: Australian brand Axil Coffee Roasters provides complementary services for luxury goods launches, generating revenue of 80,000 yuan per event.
4.Travel and Leisure
- Provide an immersive “coffee and scenery” experience at scenic spots, campgrounds, and beaches.
- Case Study: Iceland’s Reykjavik Roasters’ coffee cart operates at aurora viewing spots, becoming a must-see attraction for tourists.
